Who You Get

Daniel began his paid media journey 15 years ago. A few years later, he had the opportunity to learn from industry-leading practitioners at one of the fastest-growing digital marketing firms in the US. After resigning, he began building a PPC agency that is now managing millions in ad spend.

Unique Capability: oxbird’s brand, culture, and technology were born out of Daniel’s visionary capacity.

Following: Daniel has been a disciple of his Lord Jesus Christ, for 25 years. He’s also thankful for the influence of Peter Drucker, Jim Collins, and Donald Miller.

Favorite Tool: Zoho One, which is an operating system for businesses, has been a game changer, according to Daniel.

Partner Appreciation: The patronage of 50% of oxbird’s partners extends three years or more, for which Daniel is humbled and grateful.

Wins: Daniel has been the catalyst for strategic milestones and concepts such as rebranding, annual summits, and our client interface.

Hobbies: When he’s not at his desk, Daniel enjoys being anyplace with his wife and six kids. He’s also a mountain biking enthusiast.

Josiah brings seven years of paid media experience to the table. He was promoted to management after demonstrating an aptitude for processes and a passion for efficiency. In fact, Josiah’s colleagues are convinced that his two favorite words are automation and integration. He also has to be personal, though, by maintaining partner relationships and developing operational strategies to execute their priorities. Josiah was invited to an executive role two years ago, where he’s been directing oxbird’s paid media offering.

Unique Capability: An obvious strength of Josiah’s is conversion tracking / attribution.

Following: Josiah appreciates Julius Fedorovicius due to his great tools and insights for Google Tag Manager and GA4.

Favorite Tool: Zoho Deluge is one of Josiah’s favorite tools due to its super powerful coding language for internal automation.

Partner Appreciation: Alison Lowe at Piccolo Marketing gets a shout-out from Josiah, as she knows exactly what oxbird needs for each client and has it ready to go when onboarding begins.

Wins: Josiah frequently fixes attribution with new accounts where they were not tracking all their conversions.

Hobbies: Outside of the office, Josiah enjoys home improvement, traveling, and cooking.

With nearly a decade of experience, Mike has earned his “Senior” status in paid media. Before coming to oxbird, Mike managed PPC at another agency for three years and has been with oxbird ever since. In addition to supporting a team of account managers, Mike personally manages over $2MM in ad spend each year.

Unique Capability: Mike has developed an acumen for optimization strategy.

Following: Kip Bodnar and Kieran Flanagan are two CMOs that Mike enjoys learning from as they dive deep into AI.

Favorite Tool: A couple of go-tos at the top of Mike’s list are Karooya for ad visualization and Wordtune for ad copy inspiration.

Partner Appreciation: Mike really appreciates how Frank Demming at Local Business Marketing Solutions is down-to-earth and personable.

Wins: Mike often finds all keywords running in broad matches with few or zero negatives or campaigns that are running with multiple keyword match types where the broad keywords are sucking up all the budget.

Hobbies: When Mike is not crushing it at his desk, you may find him playing football, enjoying a game of chess, or out on the trails hiking or biking.

Rocky is another of oxbird’s heavy hitters, with seven years of paid social management under his belt. During his two-and-a-half years with the company, oxbird has enjoyed historic highs in paid social account retention. Rocky is a talented marketer who brings a level of creativity and competence to the table that colleagues and partners alike have come to respect and appreciate.

Unique Capability: Cooking up engaging ad copy and compelling offers is Rocky’s forte.

Following: Rocky has been influenced by Alex Hormozi, who develops offers for companies and teaches how to reliably turn advertising dollars into profits using a combination of pricing, value, guarantees, and naming strategies to form an amazing core offer for a business. He also appreciates Jeff Miller’s focus on straightforward results and simple explanations.

Favorite Tool: Rocky likes to frequent the Facebook Ads Library because it is a good way to see what the competition is doing. Facebook Ads library is also a great place to get ideas for different industries and see how they are marketing.

Partner Appreciation: Benjamin Williams at Harbinger works on a lot of client accounts with Rocky, so they have got to know each other. Rocky knows that when Benjamin brings me a new account, they are going to work well and deliver some great results to the client.

Wins: Rocky has a knack for catching things like inaccurate targeting or accidental interests that shouldn’t have been included.

Hobbies: Those familiar with Rocky’s laid-back demeanor are often surprised to learn about his affinity for live rock and heavy metal music, as well as his interest in watching horror movies.

With ten years of sales and marketing experience, Chris is another all-star in the oxbird lineup. As for PPC-specific experience, Chris is a bona fide stud with seven years managing paid search, including a former role as an Ad Specialist at Google. He’s accustomed to kudos from happy partners and has played an important role in our strong client retention.

Unique Capability: Two words: Sales Funnels. This is Chris’ forte.

Following: Russel Brunson (ClickFunnels) and Billy Gene (Billy Gene is Marketing) are Chris’ go-to influencers. He’s drawn to them as outside-the-box thinkers who develop very creative methods to attract highly targeted leads. Chris also appreciates their focus on optimizing the entire marketing system to create an overall effective strategy.

Favorite Tool: Chris likes to tap into the insights to reach target audiences that Spyfu offers.

Partner Appreciation: “Jessica Light at JJ Social Light is very knowledgeable and cares a lot about her clients, which means she is invested and great to work with.” – Chris N.

Wins: Chris’ insights and responsiveness recently helped one of our partners close on a large client contract.

Hobbies: When he’s not impressing one of oxbird’s partners, Chris enjoys playing the guitar and drums.

Nick has four years of PPC experience, two of which have been at oxbird. Nick’s combination of experience managing millions of dollars in ad spend and his BA in Marketing and Graphic Design make him one of oxbird’s secret weapons in delivering results.

Unique Capability: Nick’s background in graphic design gives him a unique advantage in landing page optimization.

Following: Nick is currently following Michael Stelzner, who posts videos on skill building and covers all areas in digital marketing.

Favorite Tool: To create ads quickly and scan Facebook for the best posts to promote, Nick enjoys Hootsuite.

Partner Appreciation: Nick appreciates Frank Demming at Local Business Marketing Solutions because he is fun to work with and is great at communicating with Nick and the client.

Wins: A leads-focused client was running traffic ads instead of conversion ads. They also weren’t using a landing page to optimize for the ad’s messaging and objective. To fix this, Nick switched them to Facebook lead forms to help improve the lead volume and quality.

Hobbies: You’ll probably find Nick lost in graphic design, skiing, or playing his guitar when he’s not optimizing ad accounts.