Connect with Customers
Using LinkedIn Ads
Increase your client's B2B sales by reaching decision-making contacts at organizations that match their criteria, leveraging nuanced filters to refine their target audience.
Professional Targeting and Audiences
Where else can you choose to target senior-level, decision-making professionals almost exclusively when you run ads for your client? Help your client promote educational material and brand awareness while driving conversions for qualified leads. We can help you take advantage of features like matched audiences, where you start with a sample pool of your client’s data like company names, website visitors, or customer emails and then let LinkedIn build a custom audience that is similar to Facebook’s lookalikes.
Promote Their Branded Content
LinkedIn users aren’t typically looking for cute puppies; they want to learn new things and connect with strategic partners. Clients with strong branded content like relevant, high-quality images or authentic, sub-titled videos will have plenty of opportunities to boost their CTR and increase engagement. We can also help them leverage content like blogs, eBooks, checklists, guides, webinars, and cheat sheets. Long-form copy can work well sometimes, and demonstrating expertise with limited jargon goes a long way.
Utilize a Variety of Ad Placements
We can help you identify the best types of ads for your client. There are sponsored content ads (like promoted posts), direct sponsored content ads (customized variants of sponsored content), sponsored InMail ads (better conversion rates than email), text ads (in the right column or in the top banner), dynamic ads (right column with profile and name of viewer), and audience network ads (placements outside LinkedIn). Then, based on the ad type, we can also help you evaluate the cheapest bidding strategy (CPC, CPM).
Track Website Data from Prospects
LinkedIn’s tool for Website Demographics is perhaps one of the most under-utilized features on the platform. We can use it to tag your client’s website and then observe common targeting characteristics of their website users (e.g. job titles, companies, locations, industries, company sizes, etc.). It’s like Google Analytics for LinkedIn profiles. Tagging and tracking other behavior traits helps us refine the audience targeting and improve ad relevance and specificity, thereby reducing cost per lead (CPL) over time.