HELP CUSTOMERS FIND YOU USING FACEBOOK ADS
Introduce new customers to your client's brand while they browse social media. Generate sales for them through strategic targeting and effective copy with clear calls to action.
EXPERIENCE PAYS. TRUST THE EXPERTS.
Your client trusts you to compete for them against professional PPC agencies, so it’s time you got one on your side. Here’s how we can help you win:
FACEBOOK ADS CASE STUDIES
LEAD GENERATION TO GET NEW CLIENTS
We typically deploy at least two types of campaigns: prospecting and retargeting. Normally we’ll craft several variants of ad copy to test with multiple pieces of carefully selected creative (30-45 second branded videos with a clear offer are the best!). Then we retarget your client’s most engaged prospects, showing them longer content more often. Sometimes we also use native lead forms, customizing the fields and field types with qualifying questions to boost the lead quality for them.
ECOMMERCE TO GET MORE SALES
Want to showcase your client’s selection? We can try product ads, travel ads, hotel ads, automotive inventory ads, and more. It’ll look good. We’ll also make sure the pixel is setup to track everything—video views, instagram activity, website behavior, cart abandonment, etc. Then we can use dynamic remarketing to remind their prospects about relevant inventory. The campaign settings can also be optimized for cross-selling, and we can train the algorithms to improve average transaction value.
CUSTOM AUDIENCES AND USER DATA
Two words: lookalike audiences. Send us data about your client’s best customers, and we’ll have Facebook’s AI get to work finding more users just like them. We can also start from scratch, carefully researching their brand to build segmented audiences with tightly themed interests. It’s important to measure and minimize the overlap between audiences in order to avoid ad fatigue: we’ve found that clients with local and exclusive audiences tend to need new ads more often since they have smaller viewerships.
SYNC PLATFORMS FOR INSTAGRAM ADS
Yes, we do Instagram Ads. In fact, they’re built into Facebook Ads by default so we can almost do it without trying. We’ll typically run a campaign on both networks to get started, but we like to focus the spend on whichever performs better once we start to observe trends. Your client’s brand is probably a good fit for Instagram if they have strong creative content and a more light-hearted vibe (e.g. not divorce lawyers). Text is less visible on Instagram, so we usually highlight images, videos, and stories.