GET NEW CUSTOMERS
USING GOOGLE ADS
Show text ads to users actively searching for your client's brand, services, and products. You can also generate traffic and awareness with image and video ads.
- Highly interested users ready to convert
- Accurate tracking for ROI calculations
- Live dashboard for convenient monitoring
EXPERIENCE PAYS. TRUST THE EXPERTS.
Your client trusts you to compete for them against professional PPC agencies, so it’s time you got one on your side. Here’s how we can help you win:
- Invest the time to find high-intent keywords and audiences
- Craft nuanced campaigns with custom settings and extensions
- Conserve monthly budget by minimizing poor performers
- Maximize ROAS by bidding aggressively on top performers
GOOGLE ADS CASE STUDIES
TEXT ADS ON THE SEARCH NETWORK
We meticulously research ideas in the Keyword Planner, evaluating user intent and search volume for every keyword; we also collect low-quality ideas as industry-specific negative keywords to safeguard performance. The ad copy is thoughtfully structured for A/B testing, and we deploy every relevant ad extension to maximize the impact. We also customize each campaign setting and setup accurate conversion tracking. This combo is excellent for capturing existing user interest.
IMAGE ADS ON THE DISPLAY NETWORK
We configure custom Google Analytics retargeting audiences based on their website traffic and import them to Google Ads so that we can show their ads to users via images, animations, and banners on websites, in Gmail, and in apps. We also create custom audiences based on user search activity, demographics, and specific website placements to help generate brand awareness and increased search volume. This can be really helpful for new service or product launches.
VIDEO ADS ON THE YOUTUBE NETWORK
Clients with access to custom video assets may be able to repurpose them on YouTube, helping to build brand awareness. We often use pre-roll ads, so they’re not charged unless the user watches at least 30 seconds. The best videos are usually no more than 90 seconds. This can be an effective choice for clients who can’t afford the search ad CPCs in their industry but would still like to show custom videos to users who have a high-intent search history. Same customers, different ad format.
SHOPPING ADS ON THE SEARCH NETWORK
The comparatively low CPCs and wide variety of ad placements make this a compelling choice for eCommerce clients. We are ready to build campaigns for clients who already have their product feed setup in Google Merchant Center and would like help creating campaigns in Google Ads. Our specialists regularly take deep dives into the search terms and targeting settings to improve the automated placements that Google uses on shopping campaigns. We’ll make sure you know what is required for these clients.
A lot of the numbers are extremely encouraging, and so please convey my thanks to your team. Cost per conversion is down pretty significantly, and conversion rate is up.
WHAT'S INCLUDED IN OUR SERVICE:
- Month-to-month service
- Detailed conversion tracking
- Live performance dashboard
- Bi-weekly written updates
- Campaign budget updates
- Admin access to ad accounts
- Competitor research
- Keyword research / targeting
- Negative keyword lists
- Search term monitoring
- Bidding optimizations
- Geotargeting and day-parting
- Audience targeting updates
- Detailed ad extensions
- Remarketing audiences
- A/B split-testing for ads
- Ad disapproval resolution
- Call tracking and recording