Hey! Glad to Connect.
Our Name is oxbird.

Our goal is to provide the white-label PPC experience with the most wow. We have three emphases:

Experience Pays. Trust the Experts.

oxbird unifies extensive experience from a wide variety of backgrounds including both mom-and-pop and industry-leading digital marketing agencies. Some of us have come from backgrounds in SEO and Google AdSense, in-house corporate marketing, contracted work at Facebook, and customer service teams. Others bring studies in linguistics, IT, and business. We leverage these insights to benefit you and your clients, and we have experience managing over 1,000 ad accounts in dozens of verticals.

Skills and Goals. We're Ready.

These skills are important because we understand the difficulty of finding a well-rounded specialist, someone who is both analytical and creative. We function as a unified team, complementing one another’s strengths and weaknesses. Together we work toward things like increasing attribution for conversions, demonstrating return on ad spend (ROAS), and retaining healthy client relationships. We’ve also practiced and refined arts like client meetings, recap emails, and written updates.

Learn About Our History

Daniel Holdeman

The Early Days

Daniel cut his teeth on digital marketing while managing SEM for the largest children's entertainment provider in L.A.

December 2007

Los Angeles, CA

Scorpion Design

SEM Manager

Daniel was hired by one of Google's largest Premier Partners and trained by industry-leading practitioners.

01 February 2015

Valencia, CA

SEM Contractor

Need for White-Label

Recognizing a need among digital agencies for expertise in PPC, Daniel launched his own agency in that arena.

October 2015



Company Rebranding

We changed our name and logo in favor of a stronger, symbolic, shorter, and simpler identity. Still white-label.

January 2017

Fully Remote

Our Partners. Who We Serve.

Our Partners.
Who We Serve.

We work with partners who see our digital advertising efforts as an investment in their clients’ businesses, and we believe that a small client with proper expectations is better than a big client with unrealistic dreams. Our partners understand that while it is possible to start receiving results in week one, it’s far more likely in month three. This timeframe requires trust, so our specialists apply data-driven optimizations and provide comprehensive reporting to ensure success and satisfaction.

Our brand name, "oxbird," stems from the concept of symbiosis, where two things live in close association with mutual benefits. Oxen and oxpeckers are such an example. I liked "oxbird" because it communicates simplicity and strength.
Daniel Holdeman
CEO, oxbird

Want to Chat with Us?

We would be happy to explain our services, help you figure out how to get started, or perform an audit on existing campaigns.